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In-house team or film agency?
An in-house team gives you total control and a deep brand library — at a fixed annual cost. An agency gives you senior craft on demand, scaled to your real need.
What it is
Capacity vs. craft — the real trade-off.
In-house teams are unbeatable for volume and brand fluency. Agencies win on craft, peak capacity and not paying for downtime.
When to use it
- In-house: 20+ deliverables per month, stable need
- Agency: variable need, multiple peaks per year
- Both: in-house volume + agency hero moments
What's included
In-house — salary, gear, software, downtime
Agency — fixed per-project or monthly fee
Both — senior producer leadership
What you can expect
In-house
wins above ~20 deliverables/month.
Agency
wins for variable or peak needs.
Mixed
common at scale: in-house + agency on tap.