Compare
Subscription or project? It depends on the year.
Subscription video wins when you publish every month. Project film wins when you need one hero moment to define the year.
What it is
Cadence vs. peak — choose by your publishing reality.
If you're shipping weekly, a subscription model is cheaper per asset. If you only need one or two flagship films a year, project pricing usually wins.
When to use it
- Subscription: 4+ deliverables per month
- Project: 1-2 hero campaigns a year
- Both: brands with cadence and hero needs
What's included
Subscription — fixed monthly fee
Project — fixed per-project price
Both — senior producer-led
What you can expect
Cadence
subscription wins for steady output.
Peaks
project wins for one-off hero moments.
Mixed
many clients run both in parallel.