Compare
Pulse or Prime? Here's how to choose.
Pulse and Prime solve different problems. Pulse keeps your channels fed every month. Prime delivers the hero films that define a year.
What it is
Two products, one studio.
Most brands eventually run both: Pulse for ongoing cadence, Prime for the big moments. You don't have to choose one forever — you choose what's right for this quarter.
When to use it
- Pulse: always-on social, recruitment and product content
- Prime: brand films, commercials and launch campaigns
- Both: brands running an editorial program alongside hero moments
What's included
Pulse — monthly cadence, fixed price
Prime — project-based, hero-grade craft
Both share the same senior producer pool
Switch or layer them as the year shifts
What you can expect
Pulse
fixed monthly fee, monthly output.
Prime
project price, hero-grade craft.
Both
many clients run them in parallel.