Press release
Fenny releases the 2026 Nordic commercial video report.
Stockholm — Fenny today publishes its annual report on the Nordic commercial video market. The report covers budgets, formats, channels, in-house vs. agency economics and AI adoption — based on first-hand data from over 200 productions.
What it is
Headline findings.
Median commercial production budgets stayed flat year-over-year in nominal terms but fell 4-7% in real terms. AI is adopted in 60% of productions for at least one task — most often script ideation or rough cut — but only 8% report material time savings. In-house teams now produce 38% of total volume by count, up from 31% in 2024.
When to use it
- Quoting headline findings in editorial
- Sourcing a comment from the founder
- Linking to the full report PDF
- Requesting the dataset under NDA
What's included
Headline findings with sample sizes
Methodology and survey design
Founder bio and 300dpi headshot
Brand logos in SVG and PNG
Direct line to press desk
Embargo and exclusive options on request
What you can expect
200+
productions in the underlying dataset.
Same day
on press inquiries before 14:00 CET.
Free
to download and quote with attribution.