Report 2026
The Nordic commercial video report 2026.
Our annual report on the Nordic commercial video market — budgets, format mix, channel performance, in-house vs. agency economics and AI adoption across the industry. Based on first-hand data from hundreds of productions and a survey of Nordic marketing leaders.
What it is
First-hand data — not vendor marketing.
Methodology is open. Sample sizes are stated. Every claim is sourced. Use the data freely with attribution. We update annually with the next year's production data.
When to use it
- Benchmarking your video budget against the market
- Building a business case for in-house vs. agency
- Picking the right format mix for your category
- Briefing leadership on AI's real impact on video
What's included
Median production costs by format and channel
Spend benchmarks by company size and industry
In-house vs. agency total-cost-of-ownership
AI adoption and where it actually saves time
Channel performance: paid social, YouTube, TV, OOH
PDF download and citable data tables
What you can expect
200+
productions analysed in this year's data.
Citable
with clear methodology on every chart.
Free
to download and quote with attribution.