Glossary
Video production, in plain English.
We translate the jargon. Formats, roles, gear, delivery and pricing concepts explained the way we'd explain them to a friend who's never bought video before.
What it is
Vocabulary that makes briefs easier.
Knowing the difference between a hero film and a cutdown, or between a DP and a producer, makes every brief sharper and every quote easier to read.
When to use it
- Writing your first video brief
- Comparing quotes from different agencies
- Onboarding a new marketing hire
- Aligning internal stakeholders on scope
What's included
Formats: hero, cutdown, BTS, UGC, explainer
Roles: producer, DP, director, editor, colorist
Gear: cinema camera, gimbal, drone, prime lens
Delivery: master, ProRes, H.264, captions, subs
Pricing: day rate, fixed price, retainer
Rights: usage, exclusivity, buyout
What you can expect
100+
terms explained in plain English.
No jargon
for the sake of jargon.
Shareable
with stakeholders who don't live in video.