Straight answers about video.
The questions we hear most about video production, video subscriptions and what video actually costs — answered briefly and fact-checked.
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What is Fenny?
Fenny is a Swedish video production company that delivers premium video either as a monthly subscription (Pulse) or as bespoke project productions (Prime).
What is a video subscription?
A video subscription means a company gets ongoing production of video content at a fixed monthly price, rather than buying each film as a separate project.
How does Fenny Pulse work?
Pulse is a video subscription. Fenny produces and delivers video on a continuous basis at a fixed monthly fee, with the first cut delivered within 14 days from the strategy meeting.
How does Fenny Prime work?
Prime is Fenny's bespoke project production for larger campaigns, commercials, documentary and brand films — fixed price per brief.
What is the difference between Pulse and Prime?
Pulse is an ongoing video subscription at a fixed monthly price. Prime is bespoke project production for single, larger campaigns.
How much does a corporate video cost?
A standalone corporate video typically costs SEK 40,000–250,000. With Fenny Pulse you get ongoing corporate video from SEK 14,995/month.
How much does a commercial cost?
A commercial typically costs SEK 150,000–800,000 depending on concept, crew, casting and shoot days. Larger campaigns can run significantly higher.
How is Fenny different from a traditional video agency?
Fenny replaces per-film quoting with a fixed monthly price, a dedicated team and continuous delivery. A traditional agency quotes project by project.
How much does an employer branding video cost?
A standalone employer branding video typically costs SEK 40,000–250,000 depending on scope. Run continuously via Pulse, the cost levels out to a fixed monthly fee.
How long does a video production take?
A simple corporate video typically takes 2–4 weeks from brief to delivery, while a commercial with a full crew takes 4–8 weeks. Short social clips in an ongoing flow can ship in days.
How do you order a video step by step?
Order a video in five steps: define the goal and audience, set budget and format, choose a production partner, approve the script and plan, and follow up on results after publishing.
Which video formats work best on social media?
Short, vertical videos (9:16) of 6–30 seconds work best on Instagram, TikTok and LinkedIn. The message should land in the first seconds and work without sound.
How much does video production cost?
Video production typically costs SEK 30,000–250,000 per film depending on scope. With a Pulse subscription you instead get ongoing video production at a fixed monthly price from SEK 14,995/month.
What is video production as a subscription?
Video production as a subscription means a company pays a fixed monthly fee and gets video produced on a recurring basis, instead of quoting and ordering each film as a separate project.
Video subscription vs traditional video agency — which is better?
A subscription is usually better for companies that need video continuously, since the per-film cost drops and planning is simpler. A traditional agency can be a better fit for one-off, high-craft productions.
What's the difference between a film agency and a video agency?
In practice they do the same thing — produce moving image for businesses. "Film agency" carries a more cinematic, directed connotation, while "video agency" usually implies a focus on social, web and short-form content.
How much does an image film cost?
An image film typically costs SEK 80,000–350,000 depending on concept, shoot days and post-production. A simpler version using existing footage can be made from around SEK 40,000.
How do you write a good script for a corporate video?
Start with the audience and a single core idea, then write a brief scene list before you write any voice-over or dialogue. Keep it short, lead with a hook in the first five seconds and end with a concrete call-to-action.
What is an internal communications video?
An internal communications video is a video produced for employees rather than the market — used to convey strategy, change, values or training more clearly and engagingly than text.
What's the difference between motion graphics and animation?
Motion graphics is animated graphic design, typography and information design — think explainer logos, icons and text in motion. Animation is a broader term that also includes character animation and storytelling in 2D or 3D.
How do you optimise a video so it gets found on YouTube?
Optimise the title, thumbnail and first 125 characters of the description — that's where 80% of the click decision is made. Then put a clear hook in the first 10 seconds and add chapter timestamps for longer videos.
Ask us directly.
30 minutes, free of charge. We give you a straight answer on what video would cost and which model fits — Pulse, Prime or a hybrid.
Three brands. One seamless process.
Hasty delivers the marketing department on subscription, Fenny produces the video, Ellary scales the marketing. You get one project lead, one invoice, one creative direction.
- Hasty
Marketing department on subscription — creative capacity with delivery within 48 hours.
Visit hasty.se - Fenny
Premium video for companies — subscription or fixed price, always high quality.
Visit fenny.se - Ellary
Marketing at fixed prices — SEO, social media and paid ads.
Visit ellary.se