How much does video production cost?

Video production is a broad term, but the price is driven by the same factors regardless of film type: number of shoot days, pre-production and scripting, whether casting or voice-over is needed, and how extensive editing, grading and versioning becomes.

A simpler production with one shoot day and a single channel format usually lands in the SEK 30,000–80,000 range. A more produced film with several days, set design and multiple versions often lands in the SEK 120,000–250,000 range. Commercials with a large concept can run considerably higher.

The key difference versus a subscription is that project pricing is billed per film, while Fenny Pulse swaps quotes for a fixed monthly cost that includes strategy, production and format adaptation. For companies that need video continuously, the per-film cost drops and planning gets simpler.