How long does a video production take?

Timeline is driven by three phases: pre-production (brief, script, planning, casting), the shoot itself, and post-production (editing, color, sound, graphics). The more there is to plan and finish, the longer it takes.

A straightforward corporate or product video without heavy casting normally lands at 2–4 weeks. A commercial with script, actors, multiple locations and advanced post takes 4–8 weeks. Short social clips inside an existing Pulse flow are much faster because the team already knows the brand and often films several deliverables in a single day.

The single most common thing that stretches a timeline is internal approval loops — which is why we set clear checkpoints early so production keeps its pace.