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What is an internal communications video?

Internal communications video is used when a company needs to get a message through that would otherwise get lost in email or the intranet. Common use cases are CEO quarterly updates, culture film for onboarding, change communication during reorganisations, and training videos tied to new systems or processes.

The style is usually more direct and stripped-back than public commercials. The people on screen are real employees, not actors, and the message is prioritised over production value. The films are distributed via intranet, Teams, Slack or LMS.

The benefit is twofold: employees absorb the message faster, and leadership gets a consistent voice that doesn't get lost in second-hand retelling. At Fenny, internal communications video is typically produced continuously inside Pulse, since the need is recurring rather than a one-off project.

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Hasty delivers the marketing department on subscription, Fenny produces the video, Ellary scales the marketing. You get one project lead, one invoice, one creative direction.

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