How do you optimise a video so it gets found on YouTube?

YouTube SEO starts long before the film is done. Decide on keywords already in the script phase and build the title around what your audience actually searches for, not your internal campaign name. Short, concrete titles (under 60 characters) perform best.

The thumbnail is decisive. Design a custom thumbnail with a large face, high contrast and at most three words of text. It's the single factor that most directly determines click-through.

In the description, only the first 125 characters show before "show more" — put a sentence there that repeats the keyword and a link to your own site. Use chapter timestamps (0:00, 0:45, etc.) for videos over 3 minutes; that lets Google index individual segments.

Finally: don't rely on tags. They have minimal impact today. What actually drives views is retention — how long people stay. So write the film so the first 10 seconds hold the viewer.