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Which video formats work best on social media?

Social media rewards video made for the feed, not repurposed TV ads. That means vertical or square format, short durations and a clear message right at the open before the viewer scrolls past.

Common winning formats are: hooks and bumpers of 6–15 seconds, product and demo clips of 15–30 seconds, and customer voices or behind-the-scenes that build trust. Captions are essentially mandatory since a large share watches without sound.

Because social channels demand volume and high frequency, a Pulse subscription fits especially well — you get a steady flow of clips tailored per channel instead of one-off expensive productions that quickly go stale.

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