How do you order a video step by step?

Ordering a video doesn't have to be complicated. The most important thing is to start with the goal, not the format — that makes every later decision easier.

1. Define the goal and audience: what should the video achieve (sales, recruitment, brand) and who is it for? 2. Set budget and format: decide roughly what you want to invest and where the video will run, so length and production level match the channel. 3. Choose a production partner: a single agency for one project, or a subscription like Pulse if the need is ongoing. 4. Approve the script and production plan: align on idea, script and shoot plan before the camera rolls. 5. Follow up: measure how the video performs and let the results guide the next production.

At Fenny the process starts with a short strategy call where we translate the goal into a concrete plan — either as a single Prime production or an ongoing Pulse flow.