How do you write a good script for a corporate video?

A good corporate video script doesn't start with words — it starts with an idea. First define who the film is for, what you want the viewer to do afterwards and the one message that absolutely has to land. Everything else is built around that.

Next, write a two-column scene list: left for picture (what do we see?), right for sound (what do we hear?). This helps both you and the production company see the rhythm of the film before a single sentence is written.

When you write the actual lines: keep sentences short, speak to one person, not to "all our customers". Put the strongest hook in the first five seconds because most viewers drop off there. End with a clear next step.

Fenny includes script support as standard in both Pulse and Prime, so you don't have to write the script yourself — but the clearer the brief you come in with, the faster the final film lands.