How much does an image film cost?

Three things drive the price of an image film: the size of the creative idea, the number of shoot days and the amount of post-production. A simple image film with one shoot day, a voice-over and light graphics typically lands at SEK 80,000–150,000.

Multiple locations, drone footage, actors, original music or animation push the budget toward SEK 200,000–350,000. Major brand productions with several days, a full crew and high production value can exceed SEK 500,000.

A common way to lower the cost without losing quality is to shoot one "hero" plus 4–6 short versions in the same production — the cost then spreads across multiple channels. At Fenny, image films are produced either as Prime projects or continuously inside a Pulse subscription.