B2B video that drives pipeline, not vanity views.
Film for companies that sell to companies. We produce customer cases, product demos, thought leadership and sales enablement film that speaks to the whole buying group — CFO, CTO and CMO — across a long sales cycle.
Film built for the B2B funnel.
B2B buying takes months and involves several decision-makers, so the film has to work for multiple roles rather than one broad audience. We produce it continuously via the Pulse subscription so you stay relevant through the whole journey.
When to use it
- Building a customer-case library for sales enablement
- Running a founder- or expert-led thought-leadership cadence
- Shortening the sales cycle with product demos
- Keeping multiple buyer personas warm across a long deal
What's included
What you can expect
awareness, consideration and decision film from one story.
one case cut for CFO, CTO and CMO.
continuous output via the Pulse subscription.
Frequently asked
What is B2B video?
B2B video is film aimed at other companies rather than consumers — customer cases, product demos, thought leadership and sales enablement. The cycles are longer and the buying group larger, so the film must speak to several roles.
Which formats drive the most pipeline?
Customer-case film (social proof), product demo/explainer (explains the abstract), founder- and expert-led LinkedIn content (builds trust over time) and sales enablement film that account executives send inside the deal.
Is one film enough, or do we need continuous production?
B2B buying takes months and involves several decision-makers. A continuous flow of film keeps you top-of-mind through the whole funnel, which is why we produce B2B video continuously via the Pulse subscription.
How do you measure impact on B2B film?
We tie film to funnel stages: view-through and engagement at the top, demo bookings and pipeline influence in the middle, and win-rate plus deal velocity at the bottom — not just vanity views.